Accordia Golf provides the highest level of service in all areas including course quality, meals, and facilities at reasonable prices, allowing customers to fully enjoy a day on the golf course beginning with reservations and ending with relaxation time following a round of golf.
- Course management based on agronomic principles.
We provide the best course conditions at all times. - Accordia Golf has leveraged its scale to establish a central procurement system, achieving efficient course management through low-cost procurement of high-quality materials. Accordia Golf was also the first to introduce scientific methods based on agronomic principles to golf courses in Japan, recruiting specialists with advanced course management know-how called agronomists. Course management manuals have been prepared by these agronomists, allowing Accordia Golf to maintain ideal conditions through optimal methods suited for each golf course instead of relying on instinct or empirical rules for grass management and other areas as in the past.
- Left Photo: Soil inspection to confirm necessary nutrients, etc.
Right Photo: Optimal course management based on inspections.
- Left Photo: Dai Country Club , Main Course
Right Photo: Hanao Country Club
- Various playing styles and services are available.
We respond flexible to various needs. - Golf is enjoyed in many different ways by many different customers. Accordia Golf provides for various playing styles and offers various services which can be selected based on desired dates, times, and prices in order to satisfy the needs of each and every customer. Customers can play golf to their hearts’ content in their own styles.
- Full product lineup at volume retailer prices.
Further discounts through the golf industry’s first point card. - Accordia Golf’s pro shops provide services exceeding those of specialty stores at reasonable prices similar to those offered at volume retailers. In addition to the wide variety of products offered on the shelf, other products can be ordered through catalogs at the shops. Many sample golf clubs are available, and can be used on golf courses before purchase. Further, knowledgeable staff members are always ready to provide detailed advice on golf club selection and other matters. Accordia also created the golf industry’s first point card service. Customers can apply points towards pro shop purchases to achieve further discounts.
- Photo: Aoshima Golf Club
- Photo: Kamogawa Country Club
- Delicious selections at reasonable prices, for both full meals and light snacks or meals.
- Conversation over a meal after a round of golf is one of the great joys of golf. Accordia Golf outsources its dining operations to a specialized restaurant management company and provides attentive services in response to various customer wishes in order to provide a satisfying dining experience. A wide variety of a la carte dishes as well as set menus at reasonable prices are offered to meet diverse tastes and preferences. Ingredients unique to specific regions and a touch of seasonality are added to provide a varied, delicious menu.
- Accordia Golf is creating partnerships between golf courses and driving ranges as a part of its efforts to become an “Integrated Golf Services Company” which supports all aspects of golfers’ golf lives.
By promoting the flow of golfers between golf courses and driving ranges, Accordia Golf aims to assist not only in making golf more enjoyable for existing golfers, but also to attract new players to the sport.
Driving ranges in Chiba and Hyogo Prefectures which are directly operated by Accordia Golf are not only equipped with high-quality facilities, but also provide services including golf schools and pro shops to enhance customers’ golf experience.
Accordia Golf will continue to acquire and develop new driving ranges going forward, in order to meet customer needs.
Services have also been expanded through partnerships with over 100 driving ranges operated by other companies across Japan. 
- Golf Course Management in Japan in the 1980s
- During the bubble economy years, Japan’s golf market was dominated by corporate business entertainment demand, and the image was one of “men”, “older generation”, “high class” and “status”.
The deposit system was the pillar of golf course management, and the priority was on maintaining the market price of golf club memberships. As a result, the common policy was to limit growth in rounds played to a certain number. In addition, despite being a service business, the emphasis was on status and existing rules rather than developing services to meet the needs of various users.
In other words, most golf courses expected members to abide by rules set for the convenience of golf course operators.
- Accordia Golf’s Business Model
- Accordia Golf has set a goal to increase what is normally 40,000 annual rounds played per course to around 60,000 during two to three years after acquisition. To achieve this, the Group has introduced new golf carts, prepared cart roads and refurbished club houses to improve comfort for players and enhance convenience, while at the same time creating a new atmosphere and dispelling the old image.
Accordia Golf will also be improving the quality of course conditions during the first three years, and aims to improve efficiency by offering various playing styles while improving the fee structure.
Specifically, the Company will be establishing a new fee structure after analyzing operating ratios by the day and by the hour in order to offer different fees for weekday and holiday play, in addition to early morning, afternoon and prime-time play.
