This year, Accordia Golf will mark its 7th anniversary after beginning operations under the new brand concept in July 2003. I would like to take this opportunity to express my gratitude to all our customers, as we would not have been able to come this far without your support.

Since its launch, Accordia Golf has pursued four service principles (maintaining golf course conditions; providing a range of ways to enjoy the game; improving the product lineup at pro shops, and refining restaurant menus) to serve our customers better, hoping to make a day on the golf course more enjoyable. We also introduced the driving range service in May 2007, laying out the framework to support all aspects of golfers’ needs, as part of an “Integrated Golf Services Business.”

In the past six years or so, the golfing lifestyle in Japan has changed dramatically. As golf became more popular among women and young people, many customers visited our golf courses in groups and couples. Indeed, “A new golf style - golf can be enjoyed with family and close friends and becomes a part of daily life,” which Accordia has always proposed, is now becoming a reality.

Nevertheless, the outlook for the Japanese economy is uncertain. Since last year, Accordia Golf has been pursuing a number of initiatives, such as discounting restaurant menu prices and developing private brand golf equipment and bottled beverages. We are hoping that this will allow golfers to pay less per round and enjoy more rounds with the money they save.

We will continue to make golf in Japan more enjoyable and accessible going forward, to communicate the splendor of golf to as many people as possible.